- User-generated content Six secrets to a great customer feedback strategy On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue. Basically, in […]
- What consumers do The 5 best questions to ask customers We’ve talked before about the power of asking for feedback. As we’ve discovered, if you ask the right way, people are willing to be generous with their answers. You can (and should) ask your customers for reviews, then use them as valuable product feedback, powerful user-generated content (UGC) and peer-to-peer advocacy. But you should ask […]
- User-generated content Is any brand above collecting feedback? In any business, it’s crucial to know what your customers are thinking. Most new businesses know this and ask for feedback as standard. In fact, some of the biggest success stories of recent years — think Airbnb and Uber — have put customer reviews at the heart of their business model. But what about established brands? […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- User-generated content What’s the real essence of the travel industry? What happens when you’re on holiday? You make memories you want to share. It was a no-brainer for British Airways Holidays to start asking customers to share their holiday memories in the form of reviews, stories and photos. But it was the possibilities of what they could do with that user-generated content (UGC) which was […]
- What consumers do We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]
- User-generated content 5 weird and wonderful ways UGC is going to revolutionise insurance Insurance is a trillion-dollar industry, and it’s also one dominated by very old institutions. So it’s catnip for disruption. And a big part of this inevitable disruption of the insurance industry will be driven by user-generated content (UGC). InsurTech startups, as they’re known, are promising to make insurance less of an adversarial industry and more customer-focused. Just think of the number of times […]
- User-generated content Can you crowdsource a concept car? I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]
- User-generated content All you need to know about customer feedback surveys Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […]
