- Innovation The secrets of the billion-dollar travel brands Your company probably won’t ever have the resources to compete on an equal footing with Google, Facebook and the big online travel brands. But that doesn’t mean you can’t “borrow” their secrets. Follow the travel trends or mix in the right circles at industry events and you’ll hear all about how user-generated content (UGC) can […]
- What consumers do Will travel companies survive the big tech ‘boogeymen’? We’re on the cusp of a really interesting shift in the way the travel industry works. In this graphic story we take a look at the current landscape, and whether Google and Facebook (and even Amazon) are poised to shake it up. Google means business. Despite saying it has no ambitions to become an online […]
- What consumers do We love our devices, so why do we still hate our data providers? The customer relationship with telcos could use a bit of a refresh. Here are the facts. As smartphone screens get bigger, one thing that takes up less and less space is the carrier logo in the top corner. If you think about it, it’s pretty symbolic – all the attention is on the device… and […]
- Search How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- Reviews How to set up your Google My Business profile A Google search is the first step for many a purchase journey – so you need to make sure your business is in the best position to be seen. A profile on Google My Business is easy to set up and allows you to provide accurate online business information, interact with your customers and attract […]
- Reviews Where did my Google Seller Ratings go? Google has recently changed its Seller Rating reviews criteria. If you run paid ads on Google, it might affect you. Here’s everything you need to know. What are Google Seller Ratings? If you don’t know already, Seller Ratings is a feature that adds review content to your paid Google ads, as long as it’s collected […]
