- User-generated content How Admiral sailed from insurance to loans When you’ve built your entire reputation on selling one product, diversifying into new areas can be daunting. But Admiral has done exactly that by branching out from insurance to enter the competitive world of loans. As a company, how do you prepare for such a leap? How do you know you’re offering something people actually […]
- User-generated content What’s the real essence of the travel industry? What happens when you’re on holiday? You make memories you want to share. It was a no-brainer for British Airways Holidays to start asking customers to share their holiday memories in the form of reviews, stories and photos. But it was the possibilities of what they could do with that user-generated content (UGC) which was […]
- Social media Confessions of a social media manager This is the second in our ‘Confessions…’ series where we go behind the scenes and ask professionals in media, marketing and sales to share their dirty secrets (anonymously). We’ve spoken to a newspaper comments editor about the UGC he receives from readers (yes, looking at you Ronnie) and now we turn our attention to the […]
- User-generated content Confessions of a newspaper letters editor User-generated content can take many forms. In fact, since we’re all users, we’re kinda creating it all the time. We thought it would be fun to look at user-generated content in a different way. To talk to people who deal with ‘users’, and the content they create, in their day jobs. First up, someone who’s […]
- Brand How customer advocacy can challenge preconceptions Customer advocacy through user-generated content doesn’t just push a few more people down the sales funnel – it can change people’s perceptions of an entire brand. One company is in the middle of using customer advocacy to do just so. We talked to our client Eurocamp, the camping and mobile holiday company, about using reviews as part […]
- Search The nitty-gritty of content-powered SEO Search engine optimisation (SEO) has, itself, been optimised to within an inch of its life. That gives the customer a whole lot of nothing when it comes to variety in its search results. Sure, brands are doing it ‘right’ – but when everyone’s doing it right, you’ve gotta get a bit creative. Jos Davies is […]
- Brand The bank that broke the internet Whether it’s the pink credit card or the fact it broke CrowdCube by raising £1M in 96 seconds, Mondo is one of the big disruptors in modern banking. Next Tuesday the founder and CEO of Mondo, Tom Blomfield, sits down with Reevoo’s own founder Richard Anson on the podcast. Don’t miss it – Subscribe on […]
- User-generated content Targeting the professional tradesperson Tradespeople are a tight-knit group – that’s why STANLEY tools recently launched a partnership with Reevoo to ask professional tool users around the world about their products and how they use them. The project allows potential customers to have access to informed opinions from real tool users across Europe and Australasia. They can sort the […]
- Reviews The financial services company that listens to its customers “To be Britain’s best loved insurer.” That’s the mission for financial services company LV=. But love like that doesn’t just happen overnight. LV= knows that to achieve this aim it must develop a closer relationship with its customers by listening to them, collating feedback and acting upon it. And it’s doing a good job of […]
