- What consumers do Are consumers ready for the Internet of Things? As anyone in manufacturing knows, it’s a pretty exciting time right now. The industry is standing on the threshold of the Fourth Industrial Revolution – when the digital and physical worlds connect. For customers, it means things will do exactly what we want them to. For manufacturers, it means processes can revolve completely around customer […]
- User-generated content Targeting the professional tradesperson Tradespeople are a tight-knit group – that’s why STANLEY tools recently launched a partnership with Reevoo to ask professional tool users around the world about their products and how they use them. The project allows potential customers to have access to informed opinions from real tool users across Europe and Australasia. They can sort the […]
