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marketing
  • Reevoo A brief history of marketing spend during downturns The news from our biggest retail customers is that their sales have rocketed over the last two months. If you had a choice of places to work during the next six months, anything online would be the priority. Online marketing would be even better. And online marketing tech that directly drives e-commerce would be perfect.  […] Ian Dollimore 8 min read 18th May 2020
  • Brand How auto brands can harness customer advocacy In June of this year, we gathered our favourite marketing minds to talk (and argue) about one of our favourite subjects: the Advocacy Economy. You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions […] Ian Dollimore 5 min read 18th October 2018
  • What consumers do SlideShare: The Advocacy Economy Trust is a dwindling commodity. Especially for businesses. And government. And the media. And even charities. Uh-oh. There’s an issue here. In the era of Trump, fake news and banking scandals all over the world, we’ve seen public trust abused, chewed up and spat out in a million pieces. And in response, the people have […] Edwin Bos 1 min read 25th June 2018
  • What consumers do Wisdom of the crowd Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the actions of others. This can result in a bandwagon effect. The increasing popularity of a product encourages more and more […] Martina Poehler 5 min read 29th March 2018
  • ebooks How to collect more content with less surveys Modern business thrives on content and customer feedback. The more, the better. But for the consumer, that means a deluge of surveys and requests for everything they purchase. How can you think fondly about a purchase when you’re constantly annoyed by feedback requests? This ebook is all about being less annoying and collecting more data, […] Ian Dollimore 1 min read 22nd March 2018
  • Content marketing The purchase journey doesn’t start with what you sell anymore We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […] Hannah Murray-Sykes 5 min read 7th March 2018
  • Podcasts Rob Weston, Global Brand & Marketing Director, M&S My latest chat was with Rob Weston, global brand and marketing director at M&S. Rob and I spoke about all the things that keep his job exciting, from the changing customer in retail, to the power of data and AI. Rob’s role at M&S is broader than most in retail, covering food, fashion and banking, […] Richard Anson 2 min read 27th February 2018
  • Brand Doing the safety dance: how to protect your brand If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […] Jack Morel-Paulo 6 min read 9th February 2018
  • What consumers do How to bring context to display ads To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […] Jack Morel-Paulo 6 min read 8th January 2018

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