- Reviews How LV= increased visibility of customer reviews in its search results LV= has quite a simple goal: “to be Britain’s best-loved insurer.” We interviewed the brand’s senior digital engagement manager Nigel Saxon last year about how one of the UK’s leading car insurance companies is developing a closer relationship with its customers by listening to them, collating feedback and driving improvements. The best bit: LV= is working closely […]
- What consumers do Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- What consumers do What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]
- User-generated content Can you crowdsource a concept car? I’m always interested by what leaders in the car industry are predicting. It’s an industry where tech is vital and consumer buy-in even more so. It’s also an industry which is gearing up for a massive shake-up – will car brands go the way of Kodak as car sharing becomes ubiquitous? Will car sharing even […]
- Brand Innovation isn’t just for startups Brand strategist Adam Hanft called in for his session of the Reevoo podcast last month. It was a fascinating chat which touched on everything from innovation to Facebook advertising restrictions and the advent of the emoji. Listen to it here His thoughts on how big brands can – and should – challenge startups in the innovation stakes […]
- eBooks Take it outside As marketers, we’re shooting arrows at a target that’s continually moving. All over the place. With rockets attached. As our customers pick up the next generation smartphone, or the newest tablet, we’re expected to be one step ahead. All while maintaining an engaging presence in store and in our marketing and advertising. It’s a tough […]
- User-generated content The murky world of content scrapers Around 70 million pieces of user-generated content (UGC) are uploaded to social media every day. It’s having a real influence on our spending habits – 84 per cent of millennials say that UGC has influenced what they buy. But in the rush to get on board, brands are treading in a legal grey area. We look […]
- Content marketing Marketing and MVPs: The Kanye Philosophy Ok ok, I’ll get to Kanye in a second, but first, some background. We’ve been reading an interesting book in the office recently. Basically, it lays out the tasks required to build a product in five days: Day one: set the stage + unpack Day two: sketch Day three: decide Day four: prototype Day five: […]
- What consumers do 27 years on, what one automotive expert got right… and wrong An opportunity to learn from someone with over 27 years’ experience in the automotive industry is a rare thing indeed. Marcus Hodgkinson, Managing Director of data-insight company sophus3, gives Reevoo founder Richard Anson his thoughts on the car industry – both then and now. His predictions and his analysis in this podcast make for really interesting […]
