- Innovation Top 4 reasons millennials will drive the success of autonomous cars There is a common mantra in Silicon Valley — that a child born today will likely never learn to drive. The tech-savvy and free-spirited millennial generation will soon outnumber baby boomers, and automakers and technologists alike are looking to tap into the desires of this massive demographic. For these early adopters — “access is more important […]
- What consumers do Is Joon a symptom of a brand not listening? Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]
- What consumers do Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
- What consumers do We ask 5 young people how they like to talk to companies Customer interactions are part of the daily routine for most businesses. And customer service is no longer a one-way street. In addition to receiving important news, young customers also expect to be able to talk to brands 24/7 to get information and sort out issues. We spoke with five young people to get their perspective […]
- What consumers do Marketing to millennials: The automotive edition Rumours abound about the car-buying preferences of millennials. Some research shows that millennials value access over ownership and that they rely more on public transit and ride-sharing than the generations that came before them. But that doesn’t mean all hope is lost for the auto industry. In a recent study by CDK Global — which […]
- What consumers do We ask five American women what they think about cars Automotive is one of the most dynamic, interesting, and polarising markets today. In addition to being one of the more expensive purchases most of us will make, there is an enormous divide between how different demographics, in different countries, view automotive branding. We spoke with five American millennial women to get their perspective on several […]
- What consumers do We ask five millennials what they do with their money Penny pincher? High roller? We’re all very different when it comes to money, what we do with it and how we feel about it. We connected with five millennials to ask them a little bit about how they conduct their financial affairs. Here is a cross-section of people from our little green, white and blue planet talking […]
- What consumers do Millennials and money As if the financial services industry wasn’t beleaguered enough, now comes the news (via this Viacom Media survey) that 71 per cent of millennials would rather visit the dentist than listen to anything banks have to say. But is a slick banking app enough to get them out of the dentist’s chair? When teeth-pulling takes […]
