- ebooks How to collect more content with less surveys Modern business thrives on content and customer feedback. The more, the better. But for the consumer, that means a deluge of surveys and requests for everything they purchase. How can you think fondly about a purchase when you’re constantly annoyed by feedback requests? This ebook is all about being less annoying and collecting more data, […]
- What consumers do What is a Net Promoter Score? So you know that guy, Frederick Reichheld? From the global management consulting firm Bain & Company? No? Well, we didn’t either up until 2003 when he introduced a new metric to measure customer loyalty. Since then, the range of key brands who have been using it has become quite impressive (Apple, Porsche, Sony, eBay… a more extensive list […]
