- What consumers do The problem with personalisation in retail The big trend in retail over the past few years has been towards personalisation: using consumer purchase data to create notifications and offers tailored to the individual customer. It’s happening online — in the form of personalised homepages or targeted e-receipts, on mobile — think loyalty apps or push notifications — and offline. In-store personalisation can range from beacon […]
- User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […]
