- Content marketing Marketing and MVPs: The Kanye Philosophy Ok ok, I’ll get to Kanye in a second, but first, some background. We’ve been reading an interesting book in the office recently. Basically, it lays out the tasks required to build a product in five days: Day one: set the stage + unpack Day two: sketch Day three: decide Day four: prototype Day five: […]
- Brand Cars becoming cool We all know that user-generated content (UGC) is a great way of reaching and engaging with your target market. It is perhaps most effective of all when it comes to millennials, whose social immersion in the online world is often more complete than their elder counterparts. For Mercedes-Benz, social provided the solution to one of […]
- Content marketing The battle of Apple and Samsung There are certain accepted rules in content marketing. It’s surprising then that Apple, one of the largest companies in the world, has continuously broken these ‘content marketing commandments’. But the company still manages to achieve unprecedented success in the history of telecoms. Apple doesn’t use standard Twitter accounts, Facebook profiles, or indeed have a blog. […]
- Brand How you can make your brand talk like a human, not a business The advent of social media has redefined what we perceive as a brand. Brands behave like humans, and humans have become brands. What used to be a virtual place for people to meet and interact is now a potent playground for brand marketers. No other media has ever challenged the communication skills of brands to […]
