- Reevoo A brief history of marketing spend during downturns The news from our biggest retail customers is that their sales have rocketed over the last two months. If you had a choice of places to work during the next six months, anything online would be the priority. Online marketing would be even better. And online marketing tech that directly drives e-commerce would be perfect. […]
- What consumers do Black Friday: here’s what your customers think With Black Friday approaching (and having already started for some), we’ve done some research on customer attitudes to this pre-Christmas consumer frenzy. We analysed reviews collected through the Reevoo platform for purchases made last Black Friday, and compared the scores and sentiment against the rest of the year. It turned up some interesting results. So […]
- What consumers do The problem with personalisation in retail The big trend in retail over the past few years has been towards personalisation: using consumer purchase data to create notifications and offers tailored to the individual customer. It’s happening online — in the form of personalised homepages or targeted e-receipts, on mobile — think loyalty apps or push notifications — and offline. In-store personalisation can range from beacon […]
- What consumers do The Reevoo guide to the modern consumer purchase journey For years, user-generated content (UGC) has suffered from a bit of an image problem. If you’re a marketer, UGC might only mean reviews on a product page. And that’s absolutely fine. Reviews do work brilliantly at the point of purchase. But there’s a secret… and it’s getting out. Manufacturers and retailers (and smart brands in other […]
- User-generated content What makes a perfect product page? A great product page should inspire, inform and reassure your customers. It should act as the ultimate online salesperson. And all good salespeople know that customers have more information at their disposal than ever. People are beyond just listening to celebrity spokespeople and paid endorsers, or getting the official brand spin. They want to hear a story when […]
- What consumers do How to reduce returns This is the second in a two-part series about a retailer’s biggest pains: cart abandonment and returns. In part one, Jack from marketing experts SaleCycle tells you all you need to know about fixing abandonments. In part two: Reevoo’s head of product marketing, Hannah Murray-Sykes, talks about retail’s second scourge: returns. Part 2: How to reduce […]
- ebooks Take it outside As marketers, we’re shooting arrows at a target that’s continually moving. All over the place. With rockets attached. As our customers pick up the next generation smartphone, or the newest tablet, we’re expected to be one step ahead. All while maintaining an engaging presence in store and in our marketing and advertising. It’s a tough […]
- What consumers do Stopping cart abandonment This is the first in a two-part series about a retailer’s biggest pains: cart abandonment and returns. Here’s Jack from remarketing experts SaleCycle with what you need to know about fixing abandonments. Find part two, about how you can reduce returns, here. Everyone in ecommerce suffers from cart abandonment – and over the past 5 years, […]
