- Reviews New CMA action means there’s nowhere to hide for banks New action from the Competition and Markets Authority (CMA) and the Financial Conduct Authority (FCA) has made it mandatory for banks to publish information on how likely people would be to recommend their bank – as well as its online and mobile banking, branch and overdraft services – to friends, relatives or other businesses. The […]
- Reviews How to display reviews for ultimate conversion performance By now it’s common knowledge that reviews are great for conversion. But how you display them has a huge impact on whether those reviews you spend time and effort collecting really make a difference to your bottom line. We think of ‘display’ as two main things: Your badge, or CTA (call to action); And the […]
- User-generated content Why do you need to collect user-generated content? We’ve been talking a lot lately about survey fatigue. It’s making it really hard for brands to collect user-generated content. Survey fatigue is, well, what it sounds like – people are sick of companies bugging them all the time to fill out surveys and review their experiences. We’ve just put out an ebook all about […]
- Reviews How to combat survey fatigue Of course we’re battling survey fatigue. Buy a toaster online and an email plops into your inbox asking you to rate your “shopping experience”. Phone your mobile company, and a set of questions gauging your satisfaction arrive afterwards by text. You can’t even visit the theatre or go on holiday without being subjected to a […]
- User-generated content We rank the best ways to survey customers As any modern marketer knows, we’re in a feedback-driven world. This isn’t something new, it’s human nature. We like to ask those around us (and like us) for their opinions on stuff before we buy. What is new, however, is the technological processes that allow us to collect and display those opinions, and extract juicy […]
- ebooks How to collect more content with less surveys Modern business thrives on content and customer feedback. The more, the better. But for the consumer, that means a deluge of surveys and requests for everything they purchase. How can you think fondly about a purchase when you’re constantly annoyed by feedback requests? This ebook is all about being less annoying and collecting more data, […]
- Reviews How telcos can improve their bad online ratings The pressure is mounting on telcos. As we mentioned before, they’re in desperate need of a little relationship therapy with their customers. We’re not pretending this isn’t a tough ask. They’ll still need to win over new customers while keeping existing ones on board. But it’s tough to do any of that while they’re getting […]
- What consumers do We love our devices, so why do we still hate our data providers? The customer relationship with telcos could use a bit of a refresh. Here are the facts. As smartphone screens get bigger, one thing that takes up less and less space is the carrier logo in the top corner. If you think about it, it’s pretty symbolic – all the attention is on the device… and […]
- What consumers do How to bring context to display ads To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […]
