- What consumers do Marketing to millennials Every generation has its nickname. We have the baby boomers, generation X, and, of course, the millennials. As they begin to wield more and more buying power than ever before, companies are having to work out what they’re doing when it comes to marketing to millennials. So, how do you do it? How do you market to […]
- Content marketing 5 content marketing predictions for 2016 The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]
- Brand 5 of the biggest trust scandals of 2015 Some brands found themselves at the close of 2015 with their reputation in tatters. Car manufacturers and sports associations especially seemed to be rocked by trust scandals. It’ll be interesting to see what strategies they come up with in 2016 to rebuild their reputations. 1. Fuelling distrust in Volkswagen This was undoubtedly the greatest scandal […]
