- Reviews In-house VS third-party review software Ever looked at an independent ratings and reviews platform like Reevoo and thought “That looks pretty easy. Why don’t we just do it ourselves and save money?” While radical self-reliance might be cool in some contexts (Burning Man, anyone?) here it’s a case of “Stop right there pal, and take a read of this first.” […]
- What consumers do How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- Reviews How to set up your Google My Business profile A Google search is the first step for many a purchase journey – so you need to make sure your business is in the best position to be seen. A profile on Google My Business is easy to set up and allows you to provide accurate online business information, interact with your customers and attract […]
- Reviews How LV= increased visibility of customer reviews in its search results LV= has quite a simple goal: “to be Britain’s best-loved insurer.” We interviewed the brand’s senior digital engagement manager Nigel Saxon last year about how one of the UK’s leading car insurance companies is developing a closer relationship with its customers by listening to them, collating feedback and driving improvements. The best bit: LV= is working closely […]
- Reviews How to stand out on Google – 2017 update These days, it doesn’t matter how amazing the UX is on your company website if no one is getting there in the first place. You need to get yourself noticed as far up the purchase funnel as possible, otherwise you may be striking yourself off of the consideration list. For a lot of consumers, Google […]
- Content marketing The science behind SEO benefit Watch out: there have been important changes and updates to Google’s Panda algorithm. Make it as easy as possible for customers to find you on Google search and you’ll see the SEO benefit. The updates mean that user-generated content (UGC) like customer reviews are more valuable for improving your ranking than ever before. Here’s how it all works, and how […]
- User-generated content All you need to know about customer feedback surveys Everybody’s got something to say and everybody has their opinion. (Some more than others… mum) That’s a fact of life. So how can you transform the fact that people love to talk about themselves into a way to increase conversion? The answer is customer feedback surveys and we’re going to show you how to use […]
- Reviews Where did my Google Seller Ratings go? Google has recently changed its Seller Rating reviews criteria. If you run paid ads on Google, it might affect you. Here’s everything you need to know. What are Google Seller Ratings? If you don’t know already, Seller Ratings is a feature that adds review content to your paid Google ads, as long as it’s collected […]
- User-generated content Using UGC to improve SEO Trying to improve SEO? Your customers can do it for you. When it comes to SEO, content is always held up as crucial. But what about user-generated content (UGC)? Should it be part of your SEO strategy? UGC, like customer conversations and reviews, can provide incredibly meaningful data, particularly when you’re looking to improve SEO. This data can help you […]
