- Content marketing The purchase journey doesn’t start with what you sell anymore We’re strong believers that the purchase journey no longer starts with a product. Or even a brand. Every buying decision starts the moment something happens in a consumer’s life that makes your company and its products relevant. We recently had Rand Fishkin on our podcast, the founder of Moz and one of the world’s top […]
- Search 6 SEO factors to be thinking about in 2018 January can be a blue month – especially when your social feeds are clogged up with every armchair Nostradamus making marketing predictions that never seem to happen. Well, this one’s a little different. It’s our 2018 guide to SEO. No VR, no flying cars – just actual, actionable things you need to think about if […]
- Webinars WEBINAR: A modern marketer’s guide to search I recently did a webinar with search experts 3WhiteHats called ‘A modern marketer’s guide to search’. It’s all about what we should be doing to be seen in 2017 (and beyond). Watch it now below – or keep scrolling and read my breakdown. Here are the big five search engine optimisation topics we spoke about. […]
- User-generated content How UGC can help utilities companies in hard times We all know that being in the utilities business is no beach holiday. But right now it feels more like Dunkirk. You’re getting slated in the press for things beyond your control. Wholesale costs are rising, and government policies are asking more of the utilities providers. That’s forcing consumer prices up. It’s not your fault, […]
- Reviews In-house VS third-party review software Ever looked at an independent ratings and reviews platform like Reevoo and thought “That looks pretty easy. Why don’t we just do it ourselves and save money?” While radical self-reliance might be cool in some contexts (Burning Man, anyone?) here it’s a case of “Stop right there pal, and take a read of this first.” […]
- Search How to be seen in the age of search intent It’s a familiar situation. You’re out for lunch with a friend, talking about something and a question comes up. Who won the FA Cup in 1934? When’s the next screening of Wonder Woman? What kind of cable would I need to copy Jonny’s awesome home cinema setup? In all these situations, technology is trying to […]
- Reviews How to set up your Google My Business profile A Google search is the first step for many a purchase journey – so you need to make sure your business is in the best position to be seen. A profile on Google My Business is easy to set up and allows you to provide accurate online business information, interact with your customers and attract […]
- Reviews How LV= increased visibility of customer reviews in its search results LV= has quite a simple goal: “to be Britain’s best-loved insurer.” We interviewed the brand’s senior digital engagement manager Nigel Saxon last year about how one of the UK’s leading car insurance companies is developing a closer relationship with its customers by listening to them, collating feedback and driving improvements. The best bit: LV= is working closely […]
- Search The science behind SEO benefit Watch out: there have been important changes and updates to Google’s Panda algorithm. Make it as easy as possible for customers to find you on Google search and you’ll see the SEO benefit. The updates mean that user-generated content (UGC) like customer reviews are more valuable for improving your ranking than ever before. Here’s how it all works, and how […]
