- What consumers do Wisdom of the crowd Whether it’s the TripAdvisor ‘Certificate of Excellence’ or Twitter trending topics – when indecisive or spoilt for choice, we tend to refer to the wisdom of the crowd. We look for conformity and follow the actions of others. This can result in a bandwagon effect. The increasing popularity of a product encourages more and more […]
- Social media How to do a UGC social media campaign right When the people at boiler manufacturer Baxi saw their Reevoo customer satisfaction score of 98% from real, verified customers, they knew it was worth shouting about. Putting a customer score on a billboard is one thing — but Baxi went a stage further. They took their stupendous score of 98% and built a creative social […]
- What consumers do Why conversations with real customers beat influencer marketing Imagine paying a celebrity £75k to endorse your product on Facebook… while having no idea if you’ll get anything in return. That’s influencer marketing in 2017. You can probably think of better, and more sensible, ways of spending your money. £67k on a Youtube video or £53k for a Snapchat post, anyone? Thought not. Welcome […]
- What consumers do Is Joon a symptom of a brand not listening? Imagine designing an airline for young adults — or “millennials”, as they’re called nowadays. Well, Air France has gone ahead and done just that. It’s called Joon (get it?), and it launches this fall. Here’s a not particularly helpful video they made to promote it: While we’re still waiting for full details about Joon, we know […]
- User-generated content The one thing keeping brands from collecting inspiring UGC When a new iPhone comes out these days, what do you see on the billboards? A list of its features? Close-ups of the phone from five different angles? No – you see beautiful photos taken by real iPhone users. Sure, these “Shot on iPhone” ads are partly about showing off what a great camera the […]
- Social media How to use your reviews and UGC on social media For most businesses, social media has become an extension of customer service; a quick, constant and low-cost way to keep in touch with an audience. It’s effective, too. People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages […]
