- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- Reviews Facebook’s ten tips for spotting fake news are put to the test Facebook got a lot of flak earlier in the year when it was suggested that it played a role in getting The Donald elected. Allegedly, the fake news spread via the social networking site might have influenced some voters. The social network responded to criticism by launching a ‘how to spot fake news’ campaign. If you […]
- Social media Confessions of a social media manager This is the second in our ‘Confessions…’ series where we go behind the scenes and ask professionals in media, marketing and sales to share their dirty secrets (anonymously). We’ve spoken to a newspaper comments editor about the UGC he receives from readers (yes, looking at you Ronnie) and now we turn our attention to the […]
- What consumers do How Americans are choosing their banks We’ve spoken a lot about how British banks are changing to keep up with their customers and attract new ones. But what about American customers and American banks? Is there anything to learn from what they’re doing across the ditch? We asked three American millennials to choose a new bank. All three would be instructed to use […]
- Brand The challenger banks fighting the personality wars Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […]
- Social media 60 seconds from Instagram, Facebook’s birthday and YouTube takes on Hollywood Here’s the best of the marketing news from this week – from the big brands who have been let loose on Instagram’s new 60-second videos, to how Facebook means the 6 degrees of separation rule no longer applies. Instagram makes their videos that little bit longer Could you tell your brand story in just 60 seconds? […]
- Social media LinkedIn’s new girl, Facebook gets active, Larry Page at Twitter? Plenty coming in from the frontline of the social media wars this week. Is Twitter about to be taken over? Is Facebook going to wreck Whatsapp? Is Lena Dunham selling out? Read on to find out more. Facebook gets active The arms race between Facebook and Twitter continued this week, as the former launched its own […]
- Reviews Should brands be reviewing their customers? There are two sides to every story. But in the customer/business relationship, are they always equal? Reviewing is one of the hallmarks of the shared economy. Take a look at every new company ‘shaking up’ or ‘disrupting’ its industry – the majority are powered by reviews or user-generated content (and often, user-generated product). Uber and Airbnb […]
- Content marketing 5 content marketing predictions for 2016 The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]
