- What consumers do Social influence is dead, long live social influence You don’t have to be a massive consumer of news to see that there’s a crisis of confidence in social media right now. Anxiety over fake news factories and algorithm bubbles feeding us too much of what we want to hear is a huge issue in the public sphere, with 64% of Americans saying at […]
- Social media How to use your reviews and UGC on social media For most businesses, social media has become an extension of customer service; a quick, constant and low-cost way to keep in touch with an audience. It’s effective, too. People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- Reviews Facebook’s ten tips for spotting fake news are put to the test Facebook got a lot of flak earlier in the year when it was suggested that it played a role in getting The Donald elected. Allegedly, the fake news spread via the social networking site might have influenced some voters. The social network responded to criticism by launching a ‘how to spot fake news’ campaign. If you […]
- Social media Confessions of a social media manager This is the second in our ‘Confessions…’ series where we go behind the scenes and ask professionals in media, marketing and sales to share their dirty secrets (anonymously). We’ve spoken to a newspaper comments editor about the UGC he receives from readers (yes, looking at you Ronnie) and now we turn our attention to the […]
- What consumers do How Americans are choosing their banks We’ve spoken a lot about how British banks are changing to keep up with their customers and attract new ones. But what about American customers and American banks? Is there anything to learn from what they’re doing across the ditch? We asked three American millennials to choose a new bank. All three would be instructed to use […]
- Brand The challenger banks fighting the personality wars Banks have their work cut out to convince people that they understand what they want, and that they’re responsible enough to deliver it. People can be apprehensive when it comes to personal finance so being a friendly, approachable face with an identifiable personality is really important in creating trust and encouraging interaction. The austere corporate façade […]
- Reviews Should brands be reviewing their customers? There are two sides to every story. But in the customer/business relationship, are they always equal? Reviewing is one of the hallmarks of the shared economy. Take a look at every new company ‘shaking up’ or ‘disrupting’ its industry – the majority are powered by reviews or user-generated content (and often, user-generated product). Uber and Airbnb […]
- Content marketing 5 content marketing predictions for 2016 The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]
