- Reviews Should brands be reviewing their customers? There are two sides to every story. But in the customer/business relationship, are they always equal? Reviewing is one of the hallmarks of the shared economy. Take a look at every new company ‘shaking up’ or ‘disrupting’ its industry – the majority are powered by reviews or user-generated content (and often, user-generated product). Uber and Airbnb […]
- Content marketing 5 content marketing predictions for 2016 The end of the year always brings the inevitable tide of logrolling, predictions and roundups of the year that has just gone. So we’ve done the hard work for you and trudged through all the thought pieces on the future trends of 2016. Here are the top five content marketing predictions we found. 1. Instagram […]
- Social media Death and taxes Save perhaps funeral services, it’s difficult to think of an industry which has a harder time putting a positive spin on its marketing than life insurance provision. This wasn’t such a major problem when the traditional routes were still king in terms of reaching a relevant audience, but the seismic shift in influence towards digital […]
- Social media How banks and financial institutions can use the power of social media The banking and finance sector faces a major challenge when it comes to connecting with customers on social media. It’s one they face in the actual media and face to face too. There’s just something about the nature of their industry that the general populace seems to find tedious and uninspiring. In many ways, this difficulty has […]
- Social media Timing is everything when it comes to promoted tweets A good blacksmith knows to strike while the iron is hot. Likewise, a good marketing department knows that to wield the wonderful tool of promoted tweets most effectively, timing is everything. To get the most out of your marketing budget, you need to know the best moments. Here are three: 1. Coinciding with an event Whether […]
- Social media Five dos and definitely don’ts of sponsored tweets Twitter is great. Well, it can be. Especially for companies that want to engage with their customers directly. But how do you reach a wider audience than just your followers? Sponsored tweets allow companies to pay to have their message reach users who are not following them, and get exponentially more eyes on their product […]
- What consumers do INFOGRAPHIC: What makes a customer happy?
- Social media Let’s get visual Facebook is fast becoming the new search engine; for many, a portal to news, editorial content and Ladbible videos. Just like the search engines, it’s tough for marketers to navigate Facebook’s complicated algorithms. Twitter’s linear traffic-jam style means tweets disappear like smoke in the air within seconds. Advertisers are looking to more niche social networks […]
- Social media Social media finishing school Social media is gradually replacing search as the way people find information. To fit in, brands have to respect the rules of social politeness – which are broadly the same as those observed in the real world. Nobody wants to be the one talking over everybody else with uninteresting, self-absorbed stories, right? We’ve dug out […]
