- User-generated content Why do you need to collect user-generated content? We’ve been talking a lot lately about survey fatigue. It’s making it really hard for brands to collect user-generated content. Survey fatigue is, well, what it sounds like – people are sick of companies bugging them all the time to fill out surveys and review their experiences. We’ve just put out an ebook all about […]
- Reviews How to combat survey fatigue Of course we’re battling survey fatigue. Buy a toaster online and an email plops into your inbox asking you to rate your “shopping experience”. Phone your mobile company, and a set of questions gauging your satisfaction arrive afterwards by text. You can’t even visit the theatre or go on holiday without being subjected to a […]
- User-generated content We rank the best ways to survey customers As any modern marketer knows, we’re in a feedback-driven world. This isn’t something new, it’s human nature. We like to ask those around us (and like us) for their opinions on stuff before we buy. What is new, however, is the technological processes that allow us to collect and display those opinions, and extract juicy […]
