- Podcasts Sebastian Peck, Managing Director, InMotion Ventures On this show I’ve spoken to a few people whose remit is to innovate from within big established brands. Sebastian Peck is one such person – he’s the MD of InMotion Ventures, the innovation arm of Jaguar Land Rover. InMotion is split into two very distinct parts; a traditional incubator, where his team have free […]
- Podcasts Rob Weston, Global Brand & Marketing Director, M&S My latest chat was with Rob Weston, global brand and marketing director at M&S. Rob and I spoke about all the things that keep his job exciting, from the changing customer in retail, to the power of data and AI. Rob’s role at M&S is broader than most in retail, covering food, fashion and banking, […]
- Innovation How we learned to stop worrying and love AI A couple of weeks ago we had a hackathon to kick off 2018. When it came to picking a theme, machine learning struck us as a timely choice – reports suggest AI could be responsible for a 40% increase in labour productivity by 2035. Global revenues from AI for enterprise applications is projected to grow […]
- Brand Doing the safety dance: how to protect your brand If I use the phrase “brand safety”, it might conjure up images of box-ticking exercises or watching an 8-minute video about how to lift a box in conference room 2. But this isn’t about workplace safety procedure. It’s about something that should concern marketers far more – their company’s reputation (if anyone from Reevoo HR […]
- What consumers do Why you should be thinking more about ‘dark social’ What does social media engagement ACTUALLY look like? Is it a click, a scroll, a glance? Does a user have to comment, or share with their followers for it to count? I think we should be using a new yardstick – one which might be harder to measure, but that could bring long-term rewards. Different […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- Social media Unpacking Santander’s novel approach to social media It’s no secret that banks are changing. For a long time, they were the long-established institutions that we had to work around. They set the agenda and customers had to like it or lump it. We visited, we queued, we made formal meetings with managers, we queued some more – somehow we kept our cool. […]
- What consumers do Virtual reality is the ultimate experience In October, Google quietly dropped a bombshell. A virtual reality bombshell. Meet #Daydream View. Adventures by you. VR headset by Google. https://t.co/NgTFpUoTvv #madebygoogle pic.twitter.com/g529P93Gk2 — Google VR (@googlevr) October 4, 2016 Google’s Daydream changes the game for virtual reality. At the moment, tech is built into headsets or computers. But within two years, people will be walking […]
- What consumers do The best ways to enjoy London Tech Week Our tips for London Tech Week London Tech Week is coming to town next week – and given its scale and reach, it’s hard to imagine that it was only set up three years ago. From June 20 to 26, tech enthusiasts, specialists and trainers will converge on the capital to take part in Europe’s biggest […]
