- What consumers do The best ways to enjoy London Tech Week Our tips for London Tech Week London Tech Week is coming to town next week – and given its scale and reach, it’s hard to imagine that it was only set up three years ago. From June 20 to 26, tech enthusiasts, specialists and trainers will converge on the capital to take part in Europe’s biggest […]
- User-generated content How a tech brand got its customers talking Lenovo set some simple objectives for its partnership with Reevoo: to drive customer engagement, increase conversions and empower its customer advocates. Following initial success in four territories, Lenovo rolled out the Reevoo solution across nine more countries in western Europe in December 2014. By November 2015, Lenovo had expanded Reevoo into Mexico, Brazil and Colombia. […]
- What consumers do Why simplicity leads to positive user interaction “The process needs to be more annoyingly complex” is a sentence that has never been uttered by anyone, ever… and especially not your customers. The perception of your company – whether negative or positive – is driven primarily by your customers’ interactions with you. In those rare moments when their lives intersect with your company, […]
