- User-generated content How a tech brand got its customers talking Lenovo set some simple objectives for its partnership with Reevoo: to drive customer engagement, increase conversions and empower its customer advocates. Following initial success in four territories, Lenovo rolled out the Reevoo solution across nine more countries in western Europe in December 2014. By November 2015, Lenovo had expanded Reevoo into Mexico, Brazil and Colombia. […]
- What consumers do Why simplicity leads to positive user interaction “The process needs to be more annoyingly complex” is a sentence that has never been uttered by anyone, ever… and especially not your customers. The perception of your company – whether negative or positive – is driven primarily by your customers’ interactions with you. In those rare moments when their lives intersect with your company, […]
