- What consumers do Three things we learned from the 2020 Edelman Trust Barometer Report Consumer trust is at an all-time low across many sectors according to the 2020 Edelman Trust Barometer Report. Since 2001, Edelman have been producing the annual trust report, surveying a global audience to see where trust lies in certain industries. During the current era of fake news, reviews, and rumours of election tampering, it’s clear […]
- What consumers do SlideShare: The Advocacy Economy Trust is a dwindling commodity. Especially for businesses. And government. And the media. And even charities. Uh-oh. There’s an issue here. In the era of Trump, fake news and banking scandals all over the world, we’ve seen public trust abused, chewed up and spat out in a million pieces. And in response, the people have […]
- What consumers do Peer trust is down, says Edelman… Last year we brought you coverage of Edelman’s Trust Barometer, a yearly report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. 2017’s report, in the wake of Brexit and Trump, told us ‘peers’ (that is, people like us) were considered to be ‘just as credible as experts’. The […]
- Reviews How telcos can improve their bad online ratings The pressure is mounting on telcos. As we mentioned before, they’re in desperate need of a little relationship therapy with their customers. We’re not pretending this isn’t a tough ask. They’ll still need to win over new customers while keeping existing ones on board. But it’s tough to do any of that while they’re getting […]
- What consumers do Peers are now just as credible as experts, says Edelman Each year, global PR firm Edelman releases its eagerly awaited Trust Barometer — a report charting the public’s trust in the media, business, government and NGOs across 28 developed countries. This year’s Trust Barometer, published back in January, showed how public trust in institutions fell significantly in 2016. Which makes sense considering this was the […]
- Reviews In-house VS third-party review software Ever looked at an independent ratings and reviews platform like Reevoo and thought “That looks pretty easy. Why don’t we just do it ourselves and save money?” While radical self-reliance might be cool in some contexts (Burning Man, anyone?) here it’s a case of “Stop right there pal, and take a read of this first.” […]
- User-generated content David VS Goliath: How your travel company can take back control from TripAdvisor TripAdvisor is the Google of the travel world – a vast behemoth you can’t afford to avoid. People used to go there for honest, unbiased reviews of hotels, restaurants, and activities by fellow travellers. Not anymore. The bigger it gets, the less trustworthy it gets. Remember what happened to Goliath, the giant that everyone thought […]
- User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
- Brand Online reputation management using customer reviews Online reputation management is a full-time job for today’s brands. Customers can do their homework about a brand more quickly, easily, and thoroughly than ever before. And it’s not just consumer advocacy websites like Which? informing potential shoppers – now more than ever, people are looking for the opinions of ‘people like them’ through reviews. […]
