- User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […]
- Brand Online reputation management using customer reviews Online reputation management is a full-time job for today’s brands. Customers can do their homework about a brand more quickly, easily, and thoroughly than ever before. And it’s not just consumer advocacy websites like Which? informing potential shoppers – now more than ever, people are looking for the opinions of ‘people like them’ through reviews. […]
- What consumers do Trust, relationships and insurance In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). […]
- What consumers do Is Britain losing trust in its institutions? It’s like a bad breakup. The trust is gone, and the British public is falling out of love with its major institutions. The media, the security services, government, charities, big business, the banking industry – surveys show that public confidence in all of them has waned over the past few years, as stories of misconduct […]
- User-generated content 10 myths brands still believe about user-generated content There are plenty of myths out there. Aliens. The Loch Ness Monster. Leicester City as Premier League champions. But some of the most wildly inaccurate myths revolve around user-generated content (UGC). We help to dispel 10 of the most prevalent. 1. User-generated content cannot be controlled One of the biggest fears marketers have is ‘turning over the […]
- User-generated content The good kind of peer pressure This is the final instalment of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part three The good kind of peer pressure […]
- User-generated content The new CEOs? This is the second of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part two: The new CEOs? Investigating the power shift More […]
- User-generated content Meet socially driven media This is the first of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part one: Introducing socially driven media The power returns […]
- What consumers do A lesson on the new consumer journey Reevoo founder Richard Anson spoke at the Automotive Forum 2016 on March 9 alongside Marcus Hodgkinson, Managing Director of sophus3. Richard’s talk, ‘Value Creation through the Digital Journey’, centred around the changing landscape of trust and how it’s affected the consumer journey. Here’s what Richard spoke about. There has been a steady migration of trust […]
