trust Archives | Page 2 of 3

What consumers do Trust, relationships and insurance In May we did a webinar with our friends at POST called ‘Building brand loyalty in a digital age’. Reevoo founder Richard Anson sat on the panel with Jonathan Swift, (director of content, Insurance Division, Incisive Media); Lorraine Donington (head of digital user experience and content, TSB); Phoebe Hugh (co-founder & CEO, Brolly); and Darrell Sansom (managing director, AXA Business Insurance). […] Hannah Murray-Sykes 5 min read 6th September 2016
What consumers do Is Britain losing trust in its institutions? It’s like a bad breakup. The trust is gone, and the British public is falling out of love with its major institutions. The media, the security services, government, charities, big business, the banking industry – surveys show that public confidence in all of them has waned over the past few years, as stories of misconduct […] Marina Cheal 7 min read 24th August 2016
User-generated content 10 myths brands still believe about user-generated content There are plenty of myths out there. Aliens. The Loch Ness Monster. Leicester City as Premier League champions. But some of the most wildly inaccurate myths revolve around user-generated content (UGC). We help to dispel 10 of the most prevalent. 1. User-generated content cannot be controlled One of the biggest fears marketers have is ‘turning over the […] Mitchel Nicholson 8 min read 19th April 2016
User-generated content The good kind of peer pressure This is the final instalment of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part three The good kind of peer pressure […] Marina Cheal 7 min read 15th April 2016
User-generated content The new CEOs? This is the second of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part two: The new CEOs? Investigating the power shift More […] Marina Cheal 6 min read 13th April 2016
User-generated content Meet socially driven media This is the first of our three-part investigation into the state of consumer trust in 2016, driven by the release of Edelman’s trust barometer. The entire series: Part one: Meet socially driven media Part two: The new CEOs? Part three: The good kind of peer pressure Part one: Introducing socially driven media The power returns […] Marina Cheal 5 min read 11th April 2016
What consumers do A lesson on the new consumer journey Reevoo founder Richard Anson spoke at the Automotive Forum 2016 on March 9 alongside Marcus Hodgkinson, Managing Director of sophus3. Richard’s talk, ‘Value Creation through the Digital Journey’, centred around the changing landscape of trust and how it’s affected the consumer journey. Here’s what Richard spoke about. There has been a steady migration of trust […] Mitchel Nicholson 4 min read 10th March 2016
Brand 5 of the biggest trust scandals of 2015 Some brands found themselves at the close of 2015 with their reputation in tatters. Car manufacturers and sports associations especially seemed to be rocked by trust scandals. It’ll be interesting to see what strategies they come up with in 2016 to rebuild their reputations. 1. Fuelling distrust in Volkswagen This was undoubtedly the greatest scandal […] Edwin Bos 3 min read 11th December 2015
Brand The fall and rise of the auto industry It’s been a turbulent time for the car industry lately and the press has been having a field day. From the Volkswagen emission scandal, to spontaneous combustions at Vauxhall, it’s been a tough couple of months. So here’s a rundown of the seismic shifts in the auto industry. It’s about winning back customers… Auto-magazine, Edmunds reported, […] Mitchel Nicholson 4 min read 13th November 2015