- Social media How to do a UGC social media campaign right When the people at boiler manufacturer Baxi saw their Reevoo customer satisfaction score of 98% from real, verified customers, they knew it was worth shouting about. Putting a customer score on a billboard is one thing — but Baxi went a stage further. They took their stupendous score of 98% and built a creative social […]
- What consumers do Customers just want to talk about themselves There’s nothing more powerful than word of mouth. We all know how quickly the whirlwind of hearsay can move, both positively and negatively, when a brand is on the mind and lips of customers. Sometimes, having so many people talking about your company can be a good thing… a very good thing. Going viral might be […]
- Social media Timing is everything when it comes to promoted tweets A good blacksmith knows to strike while the iron is hot. Likewise, a good marketing department knows that to wield the wonderful tool of promoted tweets most effectively, timing is everything. To get the most out of your marketing budget, you need to know the best moments. Here are three: 1. Coinciding with an event Whether […]
- Social media Five dos and definitely don’ts of sponsored tweets Twitter is great. Well, it can be. Especially for companies that want to engage with their customers directly. But how do you reach a wider audience than just your followers? Sponsored tweets allow companies to pay to have their message reach users who are not following them, and get exponentially more eyes on their product […]
