- Reviews New CMA action means there’s nowhere to hide for banks New action from the Competition and Markets Authority (CMA) and the Financial Conduct Authority (FCA) has made it mandatory for banks to publish information on how likely people would be to recommend their bank – as well as its online and mobile banking, branch and overdraft services – to friends, relatives or other businesses. The […]
- Podcasts Rob Weston, Global Brand & Marketing Director, M&S My latest chat was with Rob Weston, global brand and marketing director at M&S. Rob and I spoke about all the things that keep his job exciting, from the changing customer in retail, to the power of data and AI. Rob’s role at M&S is broader than most in retail, covering food, fashion and banking, […]
- Search 6 SEO factors to be thinking about in 2018 January can be a blue month – especially when your social feeds are clogged up with every armchair Nostradamus making marketing predictions that never seem to happen. Well, this one’s a little different. It’s our 2018 guide to SEO. No VR, no flying cars – just actual, actionable things you need to think about if […]
- User-generated content David VS Goliath: How your travel company can take back control from TripAdvisor TripAdvisor is the Google of the travel world – a vast behemoth you can’t afford to avoid. People used to go there for honest, unbiased reviews of hotels, restaurants, and activities by fellow travellers. Not anymore. The bigger it gets, the less trustworthy it gets. Remember what happened to Goliath, the giant that everyone thought […]
- User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […]
- Social media Unpacking Santander’s novel approach to social media It’s no secret that banks are changing. For a long time, they were the long-established institutions that we had to work around. They set the agenda and customers had to like it or lump it. We visited, we queued, we made formal meetings with managers, we queued some more – somehow we kept our cool. […]
- Innovation 4 travel agencies disrupting the game Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […]
- What consumers do Are immersive experiences changing marketing? I’m in a wheelchair, in what looks like a men’s changing room, and eleven men, in full American football kit, their helmets under their arms, are looking at me. I think I’m their coach. And they’re waiting for instructions… It’s not a nightmare, but the opening scene of an immersive theatre company I bought tickets […]
- User-generated content How to build an electric car brand Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […]
