- Content marketing 5 ways user-generated content breathes life into your content marketing efforts Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]
- User-generated content Six secrets to a great customer feedback strategy On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue. Basically, in […]
- What consumers do How to bring context to display ads To tell a story, explain something or win an argument you have to explain the context to your audience. Let’s start with a non-commercial example – I want you to come to a music gig with me: It’s obvious immediately that something’s missing from the closing section, even though our chat contains most of important […]
- Content marketing 5 ways user-generated content breathes life into your content marketing efforts Do you know what brands are doing with content today? They’re fighting wars. If a company notices its competition has created a high-quality video on a topic and has generated thousands of new customers with it, they go ahead and do even better. It’s a war. A tough one. Brands are producing more content than […]
- User-generated content Is any brand above collecting feedback? In any business, it’s crucial to know what your customers are thinking. Most new businesses know this and ask for feedback as standard. In fact, some of the biggest success stories of recent years — think Airbnb and Uber — have put customer reviews at the heart of their business model. But what about established brands? […]
- User-generated content How UGC can help utilities companies in hard times We all know that being in the utilities business is no beach holiday. But right now it feels more like Dunkirk. You’re getting slated in the press for things beyond your control. Wholesale costs are rising, and government policies are asking more of the utilities providers. That’s forcing consumer prices up. It’s not your fault, […]
- User-generated content Why humans are kings of content moderation “Everything in moderation — including moderation”, said that old wag Oscar Wilde. In May this year, Facebook announced it was hiring 3,000 extra staff to moderate its content and flag up inappropriate stuff. This was on top of the 4,500 it already had — an immoderate number of moderators, we think you’ll agree. When a […]
- Reviews In-house VS third-party review software Ever looked at an independent ratings and reviews platform like Reevoo and thought “That looks pretty easy. Why don’t we just do it ourselves and save money?” While radical self-reliance might be cool in some contexts (Burning Man, anyone?) here it’s a case of “Stop right there pal, and take a read of this first.” […]
- Social media How to use your reviews and UGC on social media For most businesses, social media has become an extension of customer service; a quick, constant and low-cost way to keep in touch with an audience. It’s effective, too. People who engaged with a brand on social media on a daily basis were likely to make twice as many purchases from that brand than someone who engages […]
