User generated content Archives | Page 2 of 3

User-generated content Is the Citymapper bus a preview of realtime UGC? Is there anything more idyllic than travelling across a busy city? From nuzzling into someone’s armpit to enjoying the calming influence of traffic, roadworks and faulty signals, there are so many highlights to enjoy. Then again, non-armpit fans might disagree. The folks at Citymapper certainly do. Which is why the self-professed “ultimate transport app” recently […] Ian Dollimore 5 min read 21st June 2017
User-generated content Have travel companies missed the point of user-generated content? Holidays are made for user-generated content. That camera around a tourist’s neck? It’s a marketer’s best friend. Whatever the holiday, people are capturing beautiful little moments the entire time. But when they return home, and the company they booked with asks about their trip, they normally end up with stuff like this… Where are those […] Marina Cheal 5 min read 19th June 2017
Social media Unpacking Santander’s novel approach to social media It’s no secret that banks are changing. For a long time, they were the long-established institutions that we had to work around. They set the agenda and customers had to like it or lump it. We visited, we queued, we made formal meetings with managers, we queued some more – somehow we kept our cool. […] Marina Cheal 5 min read 15th June 2017
User-generated content 4 tips for collecting high-quality UGC Everyone’s a content creator these days. But who are the editors? Reviews, photos, videos, mini-stories and quotes from customers are jam-packed in almost every brand and retailer’s website and social media channels. Take a quick look and it becomes obvious that despite the riches of quantity, there is a real issue with quality of content. […] Richard Anson 4 min read 23rd May 2017
Innovation 4 travel agencies disrupting the game Travel was one of the first industries that realised the potential of reviews in marketing efforts. Now it’s ahead of the game again, as travel agencies embrace new ways of taking payments, providing experiences, marketing their services and keeping up with the consumer. And keeping up with the consumer is crucial: people used to visit […] Marina Cheal 3 min read 15th May 2017
Innovation Tesla is revolutionising service, not tech American automaker, energy storage company, and solar panel manufacturer Tesla is – at the heart of it – a tech company. That’s why it’s so cool that Elon Musk and his team have managed to do the unthinkable: make the electric car – once the vehicle of choice for vegans and eco-warriors – mainstream. Best […] Hannah Murray-Sykes 5 min read 28th March 2017
User-generated content UGC wars: Millennials VS baby boomers In recent years, UGC has become the holy grail of content marketing. 81% of consumers actively seek out user-generated content (UGC) when browsing a company’s website (see more proof here). But it’s not quite as simple as all that. We came across a survey conducted by the earned content platform Olapic in AdWeek at the beginning […] Ian Dollimore 5 min read 16th March 2017
User-generated content 5 weird and wonderful ways UGC is going to revolutionise insurance Insurance is a trillion-dollar industry, and it’s also one dominated by very old institutions. So it’s catnip for disruption. And a big part of this inevitable disruption of the insurance industry will be driven by user-generated content (UGC). InsurTech startups, as they’re known, are promising to make insurance less of an adversarial industry and more customer-focused. Just think of the number of times […] Marina Cheal 5 min read 1st March 2017
User-generated content How to build an electric car brand Now it’s no secret that the automotive industry is in the midst of a big drive to build the most powerful electric car brands. It also plans to increase the number of electric and low-emission vehicles it offers to the public. It’s also no secret that, across Europe, governments are also trying to lessen the shock […] Marina Cheal 5 min read 13th December 2016