- What consumers do Why you should be thinking more about ‘dark social’ What does social media engagement ACTUALLY look like? Is it a click, a scroll, a glance? Does a user have to comment, or share with their followers for it to count? I think we should be using a new yardstick – one which might be harder to measure, but that could bring long-term rewards. Different […]
- What consumers do The auto industry’s new consumer experience design tool Guest contributor Kate Cooper from Different Spin shares her thoughts on consumer experience in the automotive industry. I have spent the last two months on a Pan European automotive roadshow presenting the findings from our report Mad Maxine: Why women delight and despair at the automotive consumer experience. The journey has been fascinating with the […]
- What consumers do 9 reasons using Whatsapp could lead to better customer feedback What was life like before Whatsapp? The time before you could send messages and images over 3G for free belongs to the recent distant past – like life before Paypal or Facebook or digital banking. What on earth did we do then? Businesses risk getting stuck in the prehistoric age if they don’t adapt to […]
