With 61% of customers now reading online reviews before making a purchase decision, consumer reviews are becoming an essential part of User Experience.
People aren’t looking for the official, glossy version – they want the real. That’s what reviews and user-generated content provides.
The key is integrity. When the content comes from millions of other shoppers, real people, talking about the product they bought, or the experience they had, people can relate to this more, and therefore trust the information they are reading to a higher degree.
This webinar will go over methods to leverage reviews in order to maximise conversations as well as mining the data to improve your products and service.