Our friends at Sophus3 held their annual automotive industry forum on the 9th March in London.

The event welcomed over 100 marketing executives from 25 different automotive brands – as well as Reevoo founder, Richard Anson.

Richard gave a talk about how different car brands have been harnessing good old human nature in the digital journey – you’ll find that in ‘Anthropology and what it means for car makers’ on page 14.

This whitepaper summarises some of the key contributions to the event including;

– Defining the Digital Consumer Journey;

– How Honda has succeeded through delivering personalised AV content;

– Anthropology and what it means for car makers;

– The challenges and value of analysing visual social media content;

– How effective car brands are at generating and responding to online leads.

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Value creation through the digital journey