Marketing royalty, corporate dignitaries and a who’s who of customer advocacy came together at The Club at The Ivy in June to talk about one of our new favourite subjects: the Advocacy Economy.

Gathered to bestow us with some knowledge were our panellists:

  • Evan Kypreos, editor-in-chief of Trusted Reviews
  • Martin Moll, Campaign Magazine’s Power 100 Marketers 2016 and ex-marketing director of Nissan Europe and Honda
  • Matt Donegan, CEO of Social Circle
  • Michael Sherwood, head of customer experience at Atom Bank

And the discussion was moderated by journalist, author and broadcaster Morag Cuddeford-Jones.

We were very proud hosts and delighted to get such a big lovely crowd. (OK, the venue probably helped.)

You’ve probably heard us talk about the Advocacy Economy once or twice before. Basically, it’s people taking back the power – and sharing that power amongst themselves in the form of opinions online.

It’s a powerful force. And this discussion talks about the best ways that brands can harness it (plus a lot of other great stuff too!).

There’s a lot of experience on the panel, and our audience came away with plenty of great insight to take back to the office. Everyone said it was well worth the bus fare.

Watch the whole thing below.

VIDEO: Unpacking the Advocacy Economy