What are people thinking when they’re looking for a new credit card, insurance policy or other financial product?

The trouble is, most of the time, they’re thinking:

‘I don’t trust what I’m reading’.

It’s called the ‘Finance Purchase Mindset’ – super skeptical, a little confused and very reluctant to part with their cash without being 100% confident.

Reevoo founder Richard Anson did a webinar with our friends at Salecycle about the Finance Purchase Mindset – and how user-generated content and behavioural marketing can work hand-in-hand to put customers at ease.

In this webinar we look at:

• What is the “finance purchase mindset”?
• How to influence the mindset pre-purchase
• What can be done post-purchase?

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WEBINAR: The finance purchase mindset