What are people thinking when they’re looking for a new credit card, insurance policy or other financial product?
The trouble is, most of the time, they’re thinking:
‘I don’t trust what I’m reading’.
It’s called the ‘Finance Purchase Mindset’ – super skeptical, a little confused and very reluctant to part with their cash without being 100% confident.
Reevoo founder Richard Anson did a webinar with our friends at Salecycle about the Finance Purchase Mindset – and how user-generated content and behavioural marketing can work hand-in-hand to put customers at ease.
In this webinar we look at:
- What is the “finance purchase mindset”?
- How to influence the mindset pre-purchase
- What can be done post-purchase?